You don’t have to pour every penny back into your business.
You work hard, your business should be rewarding, not draining.

As THE CEO’S ALLY, I am here to help you get more
out of your business and understand your finances.


customized monthly packages

As your business grows, you know that having your finances organized and updated is important. We are here to give you peace of mind knowing that your records are updated weekly, and bills and taxes are organized. We provide customized outsourced CFO services for your business so that you can stay on track with your business financial goals, and receive specialized support customized to your needs.
As a partner in your business, it’s important that you’re able to get support when you need it. We will meet monthly to go over goal setting and review your finances. I provide financial documents and reports from Quickbooks as needed for you, or help point you to where to find them (this is especially helpful when applying for loans).


  • Business owners who have one or more employees or contractors
  • Business owners with a desire to outsource their Quickbooks
  • Business owners who value goal setting and guided financial tracking
  • Business owners who have more hands on financial management needs


All packages are made custom, but bookkeeping and outsourced CFO Packages typically include these services.

  • Monthly 1:1 calls for goal setting and review sessions
  • Bookkeeping services
  • Quickbooks transactions are updated on a weekly basis
  • PNL’s and financial documents available upon request
  • Recording, bill pay, and cutting checks, if needed

  • Questioning any ‘out of the ordinary’ transactions or financial activity in accounts

  • Organizing monthly or quarterly tax returns if needed

  • Financial Compliance needs
  • Sales and Use Tax returns as needed
  • Custom CFO needs for your business

Sound like you? Schedule a call here:

Danielle does what she is best at so I can do what I am best at

“I love working with Danielle, I am busy running a business and she keeps me on track. She always reminds me of when I need to give her statements. She does what she is best at so I can do what I am best at. She’s always willing to give advice and tackle extra things for me like 1099’s, etc. I think everyone should have Danielle helping them run their business more efficiently.”

– Krista Storm




Welcome, and I’m glad you’re here. I’m Danielle O’Connor, the founder of Simple Balanced Bookkeeping. I’ve been a bookkeeper since 2012, but I’ve had a heart for analysis and problem solving since I was a kid.

As THE CEO’S ALLY, I am more than a bookkeeper. I am a financial resource, a partner in your business, and an ally in reaching your goals. My team and I help clients gain back their time, and give them peace of mind knowing that their business finances are handled by experts.

Our goal is to be a true ally in your business. To make sure you are getting paid while gaining back valuable (money-generating) time. This is why I’m known as THE CEO’S ALLY. You can read what my clients have to say about our work together here.

– Danielle O’Connor, THE CEO’S ALLY